Five consumer trends you should definitely follow for you sponsorship strategy in 2022

It is essential for a brand to precisely know its audience before activating it through a sponsoring strategy in order to have the greatest possible impact and to avoid wasting your budget unnecessarily.

It is in this context that we have studied part of the behavioural profile of the consumer in Wallonia, in order to help you discover 5 trends that will boost your sponsoring.

This white paper has been written in French.